Wednesday, 11 January 2012

Portrait Unit

Brief
For this part of the brief `the body`, our task is to photograph someone either from the local area of Medway or another student from uca who we do not know. The photograph has to be taken in black and white and be taken on either using medium or large format.
What is a portrait?
This unit, The Body, aims to explore the symbol of the human body in particular, portraits.
Answering first, what  is a portrait? A portrait is not just a simplistic recording of a persons appearance, as it uses much of the same principles of still life, the same use of semiotics can be applied to the portrait to tell a deeper and more complex story of the subject. It signifies you capturing a person's emotions and feelings in that moment in time. Their feelings might be completely different the next minute, but the photographer has done his or her job. A portrait can be used to get to know a person. What they surround themselves with and their mannerisms in the photo can be used to describe the subject's personality.
For the body task,  I've began my research looking at different artists that were shown to us in previous lectures. There were a few artists that I have previously studied, which helps when defining an idea.
Bill Henson is an Australian contemporary art photographer. Henson's photographs reflect an interest in uncertainty and transition. The use of chiaroscuro is common throughout his works. His photographs show a painterly style and are often presented as diptychs, triptychs and other groupings. His images often use a flattened perspective and tend to be noticed as abstraction. The faces of the subjects are often blurred or partly shadowed and do not directly face the viewer. I think this creates a sense of imagination reflecting on the persons point of view, perhaps a hidden identity. Henson's intention is to use photography to capture a creative expression. He states that he is not interested in a political or sociological agenda, although the viewer cannot help but relate his works to their own stance on these issues. Henson, however, is not intending his photographs to be authoritative evidence but rather to suggest endless possibilities and cause people to wonder. Luckily I studied his work in previous years which helps define a possible idea for my project.
I've also studied the work of Irving Penn. He is an American photographer known for his portraiture and fashion photography. He specializes in celebrities and uses black and white film to photograph.
Many times his photographs were so ahead of their time that they only came to be appreciated as important works in the modernist canon years after their creation. For example, a series of posed nudes whose physical shapes range from thin to plump were shot in 1949-1950, but were not exhibited until 1980.
Usually in Penn's portraits the darker areas are extremely black, and the lighter areas are seen as white. His work I think, gives a feel of drama, emotion and ultimately makes you focus on an image longer, than if there was a large tonal range.
Whilst researching onto his work I tried looking for the book he published titled "A Notebook at Random" which offers a generous selection of photographs, paintings, and documents of his working methods, which I thought could give me great inspiration for ideas. 

In alot of Penn`s portraiture work in the 1940`s, he began taking portraits for the company Vogue. I liked the idea of how he photographed Pablo Picasso as a secretive, shy man hiding behind an upturned coat collar and a hat brim. on a closer examination, I like how he uses props, and how they are used in the photographs for a more personal nature.
I was inspired by Richard Avedon's work because I find it interesting how  he manages to capture the subjects personality in his images, with his subtle usage of light. A lot of his work is known by his advertising style, but his real passion was the portrait, and its ability to express the essence of its subject. Avedon’s ability to present personal views of public figures, who were otherwise distant and inaccessible, was immediately recognized by the public and the celebrities themselves. His artistic style brought a sense of sophistication and authority to the portraits. I like how his images are well lit on the subjects face, and  are placed against a white backdrops. His use of shadow I also admire as I think the technique helps us see into the persons personality.

Style's  I like ….

portrait research /idea`s

  While self portraiture can be a noble, expressive, art that comments on our social world. It can also be narcissistic if oneself is the only subject a photographer can find inspiration in.
On a personal level, I like to have my portrait taken and do feel that self-reflection is valid self-expression. However, I want my photographs to be valued for their own meaning independent from mine.
Valerie Belin is another photographer that I admire. Her portraits are fairly basic, however look completely different with several key changes. I really liked her series of portraits covered with flowers. I admire how she turns her lens on a dreamy montage of women who embody the ideal post-war female, interlaid with sharp images of flowers.

Paolo Roversi
Paolo Roversi is an Italian-born fashion photographer who lives and works in Paris. The photographer captures romantic, intense, and ethereal fashion portraits. I love his use of light, dark and the timeless quality of his pictures. He as a photographer understands that fashion is about nostalgia as well as novelty.

Cecil Beaton
Beaton is best known for his fashion photographs and society portraits. He worked as a staff photographer for Vanity Fair and Vogue in addition to photographing celebrities in Hollywood. Beaton focuses on staging and compelling a model or scene and looking for the perfect shutter-release moment. His images capture the era of the 1920`s-1930`s, and combine theatre and glamour.

When developing my research i wanted to look closely into glamour and what is real and not? I began researching into stereotypes for women and how they are perceived? To help gain knowledge i looked at the photographer Cindy Sherman.
Throughout the 20th century, photography and television, and even footage from the popular culture have been transformed into art media. Photographic record was originally a tool and commemorative, The artists distilled the collage of the technical approach from photographic, combine objectivity of images, and makes them into personal narrative method, then emergence the surrealism photography, like Cindy Sherman.
 
Cindy Sherman is an American photographer and film director known for her conceptual self-portraits.
Sherman works in series, typically photographing herself in a range of costumes. For example, in her landmark 69 photograph series, the Complete Untitled Film Stills, (1977-1980) Sherman appeared as B-movie, foreign film and film noir style actresses. Sherman's most recent series, dated 2003, features her as clowns. Although Sherman does not consider her work feminist, many of her photo-series, like the 1981 "Centerfolds," call attention to the stereotyping of women in films, television and magazines.
'Untitled Film Stills`

Modelling in several roles, she reveals gender as an unstable and constructed position, which suggests, there is no innate biological female identity. On the contrary, women adopt several roles and identities depending on their circumstances. Therefore, the roles in the Untitled Film Stills series vary from an immature schoolgirl to an attractive seducer and from a glamour diva to a caring housewife. Importantly, her work encourages self-reflection in the spectator. As Sherman argues, “I’m trying to make other people recognize something of themselves rather than me.”
The premise of post modernism is that we now live in a culture so saturated with media imagery and media models of how people live that our idea of how one lives one's life and who one is, is made up of that kind of media myth. And in a sense it negates the idea of portraiture, the idea that you can dress up and go to a studio and somehow reveal your strength of character, or your inherent humanity.
But you can still dress up which is exactly what artist Cindy Sherman loved doing. She turned a familiar children's game, 'dressing up as someone else,' into art by photographing the result. In her series called 'Untitled Film Stills' Sherman created over a hundred publicity shots reminiscent of scenes from old B movies. She appears in every one as a general type you seem to recognise only all too well. In denying her own identity she also captured something of the times.

In the 1980s, Sherman introduced bright light and high-contrast colour to her work. Moving away from established female stereotypes seen in the Untitled Film Stills series, she began to deal with topics such as eating disorders, insanity and death, focusing on the consequences of society’s stereotyped roles for women rather than upon the roles themselves.
In 1984, with bright light and high-contrast colour, Sherman focuses on the consequences of society’s stereotyped roles for women — in this case as a victim of fashion — rather than upon the roles themselves.
Exaggerating her facial gestures, she models in fashionable clothes by top designers such Jean-Paul Gaultier and Rei Kawakubo of Comme des Garçons. However, she tries to show that the clothes don’t feel comfortable and attractive. woman loses her self-confidence and cannot bear the pressure of her forced role.

If we look at the image below, you notice the photo is a classic Sherman Untitled Film Still. This photo (Sherman, 1977) was taken in 1977 at the beginning of her career. The subject is located in a kitchen, at the sink. There is a pot on the stove and she's, of course, wearing an apron. This is clearly making a statement on "woman's place in the house." A few questions can be asked: why is that look on her face? is her husband out of frame berating her? why is she clutching her stomach? is she pregnant? is she hungry? These are the kinds of questions one has to keep in mind when looking at not only feminist artwork, but any artwork. You need to ask yourself why this artist has this particular staging and what it could possibly mean. The interpretation is totally up to you, you just have to look closely at what is being presented.

This photo (Sherman, 1990-91) Titled (Cosmo Cover Girl). You can simply see her social commentary. She's attacking the models you usually perceive on the covers of glamour magazines, such as Cosmo. She states: "I like making images that from a distance seem kind of seductive, colorful, luscious and engaging, and then you realize what you’re looking at is something totally opposite. It seems boring to me to pursue the typical idea of beauty, because that is the easiest and the most obvious way to see the world. It’s more challenging to look at the other side." (Sherman, 1990-91)
Here she's addressing body image. How often do you see a real woman that looks like the cover models on Cosmo? More than likely you're going to see more women that look like the one Sherman is portraying. You would never see someone who looked like this on the cover of Cosmo, but the women on the cover of Cosmo don't exist. Sherman's art is her way of fighting back against today's society.
When researching i was drawn to this image and think Cindy Sherman has tried to address no certain women identity. She's used the bright colours to give emphasis on the woman's clothing and make-up. Sherman Plays with the stereotypical woman idea and did the opposite. The character is wearing a dress made from top designers and it is not flattering to a woman's body. This then shows a woman very uncomfortable in her own skin. Cindy has also exaggerated the make-up and facial features to express her feelings of self-consciousness. The woman is being forced to look a certain way and doesn't feel too confident about it. I think the colours make the picture have more emotion. And think suggest the person is angry, uncomfortable and upset by this view of herself.  
I really admire this idea, and the control over a women's self consciousness, i think i will maybe consider this stereotype as an idea and think how i could incorporate it in final developments. 
In the series titled “Untitled Film Still 10″,  she is the centre of attention that she strongly takes on a seemingly vulnerable role that strongly has an act of femininity. She generally thought about the conception of her images as a way of thinking of general stereotypes that Sherman was able to portray the idea of surrealism in woman due to the artificial appearances to make her images have that weirdness in them so that they look unreal to convince her audience of the awareness of it. Sherman portrayed a lot of things that in women social take serious to show their appeal with lots of make up, a lot of hair and wearing awkward clothing such as hig heels and short skirts. Sherman began experimenting with her self image, playing around with how she could make herself appear as; such as the types of personalities or characters this could conger. In the seventies, the development of feminism had made a huge impact on our society, that her work was truly influenced the way women think about themselves, that Sherman’s art and photography has hugely been successful. People wanted to reinstate themselves in the modern world and to direct the male vision away from their previous stereotypes.


After researching into stereotypes of women and how they are perceived i then began looking into feminism and how they is portrayed  throughout society?

Feminism

The politics of Feminism has its own interesting journey during the past decades. Tracy Emin is the next 
Tracy Emin is the next example of a diverse visual artist who explored the relationship between women and the contemporary world.  From the movement of Biological Feminism to Social Construction and Post-Feminism political and social feminists, in general, seek for women’s place in the world whereas Emin finds her own ways to reflect and response to the ideas of femininity. In the  picture above she explains “I’ve Got it All” which  indicates the idea on how a female has surrounded her world with money. The image uses symbolism to indicate the idea of greed. Because it's a self portrait of Emin, it tells a story of her personal life to what life is like for Emin that her and money have a strong connection of her success and desire of money. It also indicates her sexual desire also judging by her clothing . Most of her work are large scaled photographs of herself, recording and expressing particular moments of emotional significance in her life, and records it as parts of her work as a photographer.

Sophie Calle is another artist who focuses on producing feminist work, but her feminism has to live with uncertainty. Calle’s piece taken from her Hotel Room series shows that the space in which the woman is in, reveals as if she is transported into an imaginary world that is beyond this world. Her work reveals sexual, voyeuristic work similar to Tracy Emin’s, and emphasizes in depth, the humour and poetry.  Calle’s Hotel Room series, was produced in the 80′s. She's worked as a chambermaid in a Venetian hotel where she photographed people’s belongings as she cleaned the rooms.  She then took notes of her findings and then those notes become vignettes of voyeuristic transgression, of human frailty and the mystery of private lives.  She records the used towels, the slippers, the half-finished crosswords, wigs, tablets, carnival masks, and in recording she becomes almost a fictional character, an embittered, compassionate trickster figure.

Whilst researching another photogprher that i admired and who i thought linked well towards my work was Judith Golden. 
In 1986: "Again and again Judith Golden has revealed her own concern about appropriate roles for herself as a woman. Her interest in problems of gender, sexuality, career, fantasy, and, ultimately, her relationship to life are themes that have never been absent from her art. Golden has become one of photography's most powerful voices of commentary on contemporary issues."
I like how she uses cut out magazines to change someone's identity an approach towards others, almost imaging the character feels self conscious and uses the mask as a screen.

 

After researching, i then looked into the idea of how plastic surgery can change someone's appearance and how every women desires to be the perfect appearance.
Beauty is a hot commodity on today’s market. With the price of cosmetics, clothing, perfume, cars and cosmetic surgery ever-increasing, it is no surprise that the spending power of women is increasing as well. “In spite of contemporary commentary that plays down the differences between the genders, dolls our earliest symbolic role models continue to be manufactured, marketed and purchased along gender lines.
Today the focused marketing strategies of advertisers are honing in on the money women are making, the money they are spending and how they are living.  At the end of an average life-span a consumer will spend nearly three years watching or listening to advertisements. Advertising through television, print ads and radio commercials has become the norm. 

” The “Buying Barbie” advertisements feature products or campaigns that target female purchasing power. Roles of women in advertising images have changed drastically over the past fifty years, no longer do we see the passive June Cleaver-like woman cleaning her kitchen, today it’s Kelly Ripa working to keep up with her busy TV career, family and home.
Advertising itself is a “mirror of social values, and a powerful, usually malicious force that shapes those values” . Mac cosmetics teamed up with Mattel and the Barbie brand to create a line of makeup that mirrors the painted face of a Barbie doll. Models donning the cosmetics of a doll, pose in the advertisement for Mac’s new line. The women in the photograph displays typical Barbie-like traits. One has bright blonde hair and rounded eyes, drooping her vibrant pink lips. The second woman is dark-skinned with black hair, sparkling green eye shadow and the same doll-like lips. Both models wear pink. Both are looking out and away from the camera, diverting their gaze upward. Each Barbie-like model is asking to be looked at. She is allowing viewers to see her face, her eyes and lips as frozen and still paintings. Their blank stares call upon the emptiness of the actual doll’s facial expression. The mortise in the upper right corner of the image reminds readers that the cosmetics, while eliciting a Barbie-feel, is actually endorsed by the Barbie brand and manufactured to purposefully look like doll-make-up. The construction of Barbie as a cultural icon “involves a dense web of products identified not only with Barbie and Mattel but also with other corporate sponsors and popular culture” Mac and Mattel make an agreement to sell, promote and distribute the image and ideals of Barbie though a joining of companies. Each benefactor profits. Mac sells makeup and Mattel promotes an image and ideal of Barbie-Beauty through product purchasing.
All celebs are role-models
 
In all that concerns fashion, appearance, and even life we many times refer to, all celebs are known as the ideal women. But they are humans who also can make unhealthy choices, because they feel pressured to look ‘good’ whatever it means – skinnier, flatter, tanner. And they too may suffer from complexes about appearance, weight, skin, and other stuff. Thinking that all celebs are beautiful and flawless is a mistake too, just take a look at their candid photos without all the makeup, fuss, and airbrushing. That’s what real people are all about about, the inner beauty.

Without the make-up mask, celebs can more easily disguise their identity, but when observing the photo you can see the confidence level rises when the celeb is seen in a more glamorous style. I think this shows insecurity and an unnatural look, whilst portraying a false impression. I think natural beauty should be seen as a more positive look, identifying their true character.
Many women in todays sociey like to model themselfs in a simlar way to magzine models. Here is an article that explains this....



portriat research + Ideas...

When linking back to plastic surgery, i think the power of the cosmetic, can cause a dramtic change on todays society.  When researching i found a picture that interested me and therefore researched and wrote about it.
This photograph I think focuses upon today’s society and its obsession with plastic surgery, especially among women. When it comes to physical appearance women are constantly being advertised with innovative ways to look younger, sexier, thinner, buffer and prettier. The list for perfection and the methods of achieving a certain image are immense. However, plastic surgery is the new craze that women are utilizing as a quick fix to alter their appearance.
I think when photographing her friend, in bright lighting, she wanted to make the models breasts the main focus. The model stares at her chest with a questionable face that is mixed with concern, possibly content, yet overall confusion. She was made to look as though she underwent breast augmentation and is still contemplating the results of her surgery. I think the photographer wanted the image to appear blurry and have the viewer’s gaze go directly toward her chest, as if that's the only part of being that matters.
That’s also why her eye contact is directly looking down as she makes no eye contact to the camera, due to her caught up appearance. By doing this the photographer wanted the viewer to realize that this is society telling her that her body and the way it looks is the only thing that matters.
She is unable to take note of anything else or truly realize the other components of her being, because of her initial idea of having larger breasts thinks would make her  more beautiful. I think this is what society tells women. It was one of those preset values that is automatically deemed appropriate and correct for all women because society says to. Even though the model looks unpleased and unsure of her decision she went ahead with plastic surgery because she felt it necessary to be considered beautiful and to look sexier and more womanly. I think this an issue that many young girls face, and the model is able to feature the extremes they will go to, to achieve a certain look.
women want to look like the perfect shape and size and therefore take maters into consideration.
This photograph I find to be the most blunt and completed in a manner that solely focuses upon the models thin frame and her still unhappy state. Her face resembles the self consciousness of her personality, signifying her disgust and desperation. Overall the photograph represents eating disorders among young girls and the pressures placed upon them by society to remain thin because thin equates to being beautiful. This photograph specifically highlights that although the model is very thin, she is still unpleased with her body and unable to cope with the idea of having a less than perfect physical appearance. She is engulfed into the idea of loosing weight and is willing to go to any extreme to do so. When viewers look at the photo I think the photographer wanted them to experience a sense of pain for her. Pain regarding the way she looks and how it is sad the extremes she has gone to, to please society. She has become so wound up in her body that she is in a state of desperation as to what to do next. This stereotype I find to be extremely prevalent in today’s society and relatable to many girls who have either experienced eating disorders themselves or have witnessed a friend or family member who has underwent such a struggle. The photographer has tried to keep the lighting bright as symbolic of a room for change and that an end to this can surface if people are willing to stand up to the demands of society.

Phillip Toledano “a new kind of Beauty”
The photographer Phillip Toledano is interested in what we as the public, define as beauty, when we choose to create it ourselves.
Beauty has always been a currency, and now that we finally have the technological means to mint our own, what choices do we make?
He questions, “Is beauty informed by contemporary culture? By history? Or is it defined by the surgeon’s hand? Can we identify physical trends that vary from decade to decade, or is beauty timeless? Perhaps we are creating a new kind of beauty. An amalgam of surgery, art, and popular culture? And if so, are the results the vanguard of human induced evolution?
When annualising these concepts I began to question “When we re-make ourselves, are we revealing our true character, or are we stripping away our identity? After thinking about this question, I began thinking ideas and how I could develop further.

portrait final print

After lots of research and thoughts and ideas, I came to the conclusion that I wanted to photograph women that lack in confidence and have a low self esteem. My inspiration for this, was the research based on stereotype's. I was interested in how women wanted to convey the ideal body, which made me approach this particular model. From other people I knew, she lacked confidence with her appearance, and therefore was perfect for my shoot. When meeting her, I asked questions that were based upon my idea. Through general information Nicky the model, explained her figure did not match the perfect stereotype women. She felt the only way to lift her confidence would be cosmetic surgery, which would involve a tummy tuck. This story combined well towards my research and ideas. Unfortunately, my model felt uncomfortable revealing her stomach for the shoot, and therefore I came to the conclusion of revealing her in another approach. I then looked back at previous research, and noticed the photographer Cecil Beaton captures unnoticeable hidden confused expressions, whilst forming the typical stereotype women. When arriving on shoot day, I asked Nicky to wear make-up and dress up, as I wanted her to feel comfortable with her own appearance. My idea behind this shoot was to reveal the lack of confidence in ones own body. When shooting I tried not to ask my model to portray any specific expression or pose, instead I wanted her to fell comfortable and natural, but became apparent, she obviously clamped up and formed a barrier. However I like the dream –like quality almost dreaming of the ideal appearance.
Before shoot day we had many portrait workshops where we experimented with lighting, expression etc.....

This is one of my contact sheets showing this....

Final portrait shoot
Equipment :
Light metre reading f16 / everything in focus
Mamiya rz
Delta 100 film
Black backdrop
Beauty dish
Prolight
Final Print


The day for my Body shoot had finally approached, and I was nervous to say the least. My most concern was model. As soon as Josh, my assistant, had arrived we started to build the set and the lighting. I used the same light set up in previous workshops but added a new tool that I had never used before a beauty dish. As I had a simple lighting plan i was recommended to use what's called a beauty dish. When using this tool I thought it produced more abrupt shadow edge transfers better I think then using a soft box. I think overall the beauty dish produced more diffused quality of light than a standard reflector , so was perfect for my style of shoot.
Before my model arrived I did some test strips to gain confidence and understanding. I used a high aperture of f16 as I wanted everything in focus, defining all features and expression. Once contact sheets were done, luckily all I had to change was my lighting control, and where my model sat, due to shadows and a dark background. Once completed I waited for my model and began shooting.
For my second roll of film I had trouble centring the model in the frame, I think due to the background being black I found it difficult to find the frame in the camera. I also thought the background still looked to dark, therefore moved the model forwards and turned the light up.
After test shots and contact prints i finally had my final shot.  


Tuesday, 10 January 2012

object unit

Object unit Breif


Throughout the object unit, I have been asked to develop a concept, plan, and organise a photo. I will construct and photograph a still life of my own, using colour film and a large format view camera.


Throughout the project I will be taking inspiration form the history of art and using a visual approach. The photograph will be based upon a current social issue, whilst producing an individual comment or opinion through the objects in still life.

The synchronicity or Light, Exposure & Contrast

On the 22nd September, my group and I had an induction on aperture shutter speed and iso, concentrating and learning how they all balance out.
After our health and safety talk, we then learnt about studio practice and focussed on all equipment we would be using during the induction, e.g. how to set up lighting, polyboard, Lighting stands, Tables, tripods, backgrounds etc….
We then began the talk about synchronicity of light., and was later introduced to a
light metre. This type of equipment helped measure the amount of light, and determined the proper exposure in the photograph. When experimenting, the metre could decide which shutter speed and f-number should be selected for an optimum exposure. For my first time, I enjoyed using this piece of equipment and therefore am considering investing in one.
Once our setting was created, we then learnt about the 2 medium format cameras. The camera I used was the rz67. This style of camera could control a number of things, for instance the Shutter speed, was ISO sensitive and contained Shutter release etc.
After the talk and experimenting, we then was put into action and began shooting our object which was a candle. Myself and partner shot in b&w using ilford delta 100 iso.
When shooting out object we made sure we used the light metre to test different shadows, highlights, mid-tones and shutter speeds, From using this technique we could see if our images were looking over and or underexposed.
As I had never used any of the equipment that was introduced to me, I really enjoyed the induction, as I learnt how to use and set up equipment, and felt with further practice I could develop and learn more.
Object unit - research

I begin my research with the f64 group. This group was known fro beginning a new modernalist era in photography. There were several artists is the f64 Group that formed in 1932, but the most noticeable members were Ansel Adams and Edward Weston. Their work, both in sill life and landscape photography, both use a similar technique of using high aperture to capture extreme detail.
The image “Nautilus” 1927 that Edward Weston produced is a black-and-white photograph. The photo shows a single nautilus shell standing on its end against a dark background. It has been called "one of the most famous photographs ever made" and "a benchmark of modernism in the history of photography. To show his love for detail and shape, Edward began photographing several different large chambered nautiluses, either whole or cut in half to reveal their inner structure. When researching, I began to love how even in the darkest shadows and brightest highlights of the subject, you still can identify the great detail, and shape.
Although Ansel Admas was best known for his black-and-white photographs of the American West (landscape) his style of clarity, sharpness and depth characterized his photographs. Adams primarily used large-format cameras despite their size, weight, setup time, and film cost, as the camera contained high resolution, ensuring sharpness in all images.






Object unit - research
Furthering my research I began looking at the 16th century. Still life developed as a separate category in the Netherlands. Artists were commissioned to make paintings of flowers, which at the time were very expensive, and considered a mark of great wealth. These images were designed to look very real, often including insects and spiders to try and enhance the realism.
 

The reason why I researched the artist Keith Arnatt was because his imagery of food and waste could correspond to my object idea. His series 'Pictures from a Rubbish Tip' (1988-89) is a body of work devoted to images of decomposing food, some in their plastic wrappers, some naked. Arnatt uses the medium of photography with the style of a painter.

When researching you begin to notice colour is important to him, and this comes out in one image depicting a strip of bacon and a piece of eggshell against a backdrop of plastic partially obscuring a pink floral pattern behind. But it's not how the items are depicted, that makes the image interesting, it’s how the light falls on the objects, or how the plastic makes a composition of rubbish appear as a painting, this relates back to the artist Flemish.

Object unit - research
During the 5th century BC, still life became known. The art form was presented as a religious and allegorical symbol relating to the objects depicted.

The popular appreciation of the realism of still life painting is related in the ancient Greek legend of Zeuxis and Parrhasius, who are said to have once competed to create the most life-like objects.

During the ancient Greek, Zeuxis a very talented painter, challenged the artists Parrhasius to a contest, of who could paint the most realistic painting. Zeuxis’ still-life painting was so realistic that birds came down from the sky to peck at the grapes on the canvas. Satisfied with his triumph, Zeuxis told Parrhasius to pull aside a pair of tattered curtains so that Zeuxis could see his rival’s painting behind them. But Parrhasius’ painting wasn’t behind the curtains, it was the curtains.

Paintings of this style peaked during the Renaissance (14th-17th century). Painters then started to pain in a similar style as Zeuxis and Parrhasius to try and give the illusion that their paintings were real.
SPIDER DIAGRAMS FOR INSPIRATION



Why I chose to focus on obesity

In our looks-obsessed society, lots of people think that being overweight is an appearance issue. But being overweight is actually a medical concern because it can seriously affect a person's health. I wanted to focus on this theme and research/learn more on how people get over weight and how this problem can effect our society.
The health problems that stem from being overweight go way beyond the ones we usually hear about, like diabetes and heart disease. Being overweight can also affect a person's joints, breathing, sleep, mood, and energy levels. So being overweight can impact a person's entire quality of life.
Through lots of research I learnt more people are overweight today than ever before. Experts are calling this an "obesity epidemic." This health problem affects young people as well as adults — one third of all kids between the ages of 2 and 19 are overweight or obese. So younger people are now developing health problems that used to affect only adults, like high blood pressure, high cholesterol, and 2 types of diabetes.
I was interested more into the children weight gain, and therefore explored more into this concept.
Obesity tends to run in families. Some people have a genetic tendency to gain weight more easily than others because they burn calories more slowly. During times when food was scarce, this was an advantage. But now that food is available 24/7 in most industrialized countries, an efficient metabolism that once ensured our survival now works to our disadvantage.
Although genes strongly influence body type and size, the environment also plays a role. People today may be gaining weight because of unhealthy food choices (like fast food) and family habits (like eating in front of the television instead of around a table). High-calorie, low-nutrient snacks and beverages, bigger portions of food, and less-active lifestyles are all contributing to the obesity epidemic.
Teenagers struggle with the concept that exercise gives them a healthier lifestyle. Today's society, unfortunately has created a lazy attitude towards dietary requirements.
Sometimes people also turn to food for emotional reasons, such as when they feel upset, anxious, sad, stressed out, or even bored. When this happens, they often eat more than they need.
I think these issues are a massive problem in our society today, and have to be thought, and recognised quickly, in order to help and save thousands of lives. I would like to explore further, and find out the cause of this serious problem.

Why people become overweight?

When researching into my chosen theme I wanted to know how people become over weight?
Some people become over weight because of a hormonal imbalance. Others become obese because of an unhealthy diet. Most people become overweight by eating too many high carbohydrate foods, such as refined (processed) carbohydrates, and not getting enough exercise. If you eat healthy foods and do cardio exercise you can lose fat. Fruits such berries, and non starchy vegetables, are much better snack options than refined (processed) carbohydrates. As you become older, your metabolism slows down. Then you have no alternative but to boost your metabolism by avoiding refined (processed) carbohydrates, limiting even natural carbohydrates, and exercising more.

Refined (processed) carbohydrates are the major cause of obesity


After researching that question I realized processed carbohydrates are the major cause of obesity as your body takes in more carbohydrate than it needs. Consuming fewer refined (processed) carbohydrates and burning off more calories through exercise is the way to avoid weight gain, obesity, and other diet related diseases. It is also the way to reverse weight gain, obesity and some diet related diseases.

After realizing that fact I thought I could start my idea pics based on processed carbohydrates, as this was the main focus point for obesity.

Obesity teenagers

Obesity teenagers
Headlines such as, "Obese teens face a health time bomb," have graced the pages of UK newspapers over the last few years. With increasing numbers of adults and teens facing growing waistlines, it brings with it worrying health issues.
According to statistics, nearly one in five 15 year olds is obese and one in five 13 to 16 year olds are overweight. Obesity seems to be a growing problem in today's society, with the main causes considered to be a poor diet, eating too many fatty, sugary and calorie-laden foods and a lack of exercise.
It's not healthy for anyone to be obese, not least teenagers. Obesity can cause problems, both in the present and future, including a risk of high blood pressure, type 2 diabetes (which used to only affect people in their middle ages, but now affects youngsters too), heart disease and cancer.
Even something as simple as drinking one can of sugary drink each day can have a profound effect on teens weight. A study published in the International Journal of Paediatric Obesity, which looked at the weight of 103 teens, found that drinking a single 330ml can of sugary drink could lead teens to put on 1lb in weight every three to four weeks. This equates to up to a stone in extra weight over a whole year. I'm concerned by this matter and want to explore further into how teens can be influenced into drinking this product.
To tackle obesity, teens should be helped to be aware of their diet and exercise habits. Eating healthily and making simple changes, such as eating grilled food instead of fried or cutting out cakes and biscuits, can make all the difference.
Unfortunately advertising can lead to this obesity problem, as many kids are influenced by the marketing campaigns and therefore are persuaded to eat fast food.

articles for inspiration and ideas....










Advertising/ Health groups warn: World's children at risk from junk food marketing :

Advertising/ Health groups warn: World's children at risk from junk food marketing :
This report comes at a time when international investment banks, and the international shares have warned some of the top-spending food advertisers (including Hershey, McDonald's, Tate & Lyle, Cadbury's, Pepsi, Coca-Cola, Heinz and Nestlé) that they may be contributing to an obesity-promoting environment. The companies were told that their share prices may be at risk because their profits rely on selling fatty and sugary foods, which are likely to be the subject of future regulation.
"Junk foods and sugary drinks are supported by enormous advertising budgets that dwarf any attempt to educate children about healthy diets," said research officer Kath Dalmeny. "Junk food advertisers know that children are especially susceptible to marketing messages. They target children as young as two years old with free toys, cartoon characters, gimmicky packaging and interactive websites to ensure that children pester their parents for the products."



Food photography beginning of advertisement

In the latter half of the 20th century, with the growing popularity of colour photography, food photography jumped out the field of art and into the fire of the commercial fields of advertising and cookbooks. Unfortunately, the most simplistic concept of food – that it is edible and we like to eat it – also got caught up in the flames. In the ’60s and ’70s toxic products such as glycerine were used to add a tantalizing shine, hairspray to keep tasty morsels in place and cigarette smoke to simulate that straight from the oven goodness.
The lighting techniques used were very different from what they are today. Shooting with 4×5 film cameras with long exposures, the cookbook photographers needed to be more in control of the light so as to create a consistent look. Flash and tungsten were used regularly. The style of the food changed according to the era but top shots were favoured and everything in the photograph was in focus. These day’s natural is in. People want to make food that looks just like the picture, a comment that is considered utmost praise for the amateur cook. People can’t believe that often it is just light from a window, carefully placed reflectors and a little splash of water or olive oil that makes the food of the photograph look so appetizing. Although this fact is an advantage towards the marketing companies, it is a disadvantage towards the public eye, especially when advertising fast food. If critics have said companies want the advertisement to look appealing and appetizing, then more people will be drawn to the food, in which case for example, McDonalds will be in favour as they will earn more profit.

Obesity advertising

Humans have an inborn genetic evolutionary propensity to like sweets and fat. This was useful in the stone-age savanna and forest in order to pick the sweetest ripest fruits and to enjoy the fat of occasional lean game meat.
Nowadays, in the age of the supermarket with unlimited butter, oil, lard, and sugar, this maladaptive evolutionary heritage has to be countered by education and formation of good habits.
In a review that I researched I found that cereals marketed directly to children have 85 per cent extra sugar, 65 per cent much less fibre and sixty per cent far more sodium than cereals marketed to adults. This is a great storm of nutritional badness assured to result in health and fitness problems in anybody who consumes this sort of a combination regularly.
Cereal companies spend nearly £156 million annually marketing to children just on television. They also market extensively using the internet, social media, packaging and in-store promotions.

I still believe due to advertising, children can be sucked in through appearance opposed to the healthier option.


Forty-two percent of child-targeted cereals contain artificial food dyes, compared with 26 per cent of family cereals and five per cent of adult cereals.

Facts - obesity advertising
TV commercials for food are heavily skewed towards products that are high in fat and sugar but low in vitamins.



Commercials have long been criticized for pushing people toward unhealthy foods Advertisements have a big impact on the typical diet. The cereals that are most heavily marketed to kids are the ones that are highest in sugar and sodium and lowest in fibre.


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When researching into fast food advertisement, i found this image interesting, and wanted to explore more. I recently came across the article Fast-Food Ads vs. Reality on the AOL Finance & Money site and thought I would share since it provides great examples of fast food advertisement. I find it amusing that even though we know fast-food companies are sucking us in with these “false” ads of inedible food, most of us are willing to consume the “real” version without a second thought. No one ever says, “Hey, this is not what the picture looks like. I want a refund.” We eat the fast food anyway, and forget about it, until we see that mouth watering commercial again.

Whilst temptation is appealing, we should not be drawn to glossy advertisements. Resisting temptation unfortunately is the main reason, due to the hectic lifestyle we all live in today's society. But we are aware, convenience sometimes controls are diet.



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This advertisement really surprised me because although the advert explains real food offers a healthy diet, unfortunately on this occasion not all food is necessarily healthy.







 artists - ideas
Todd McLellan
Todd McLellan’s interest in photography began at an early age with the encouragement of his father. After graduating in 2002 with a Bachelor of Fine Arts from Alberta’s College of Art & Design, McLellan’s passion for photography brought him to Toronto where he is a member of the Sugino Studio team and specializes in automotive, commercial and conceptual work.
His interest in the creative field all stated from a kindergarten finger painting class, which his father encouraging him into the field of photography at an early age.

 The work of Todd McLellan is very clean, precise, bold in colour and clear to the point. His images do have an impressionistic feel to them but due to the plain single colour backgrounds, the focus is purposely only on the objects and so has a very clear meaning of what he wishes the audience to be looking at.  His images are so vivid in colour with flat perfectly formed shadows that they initially appear cartoony or digitally created. As his photographs usually end up in advertising they have a certain values to obtain in order for the intended audience to take interest. McClellan has managed to make if food look quite appealing as all his items are perfectly formed and the right colours they are expected to be. This is something i want to draw upon when photographing my own food items and create a comparison based on this. I really like the amount of detail he is able to bring out through his use of lighting. 
 
Todd McLellan's latest series "Disassembly" captures relics of our past in a unique, dismantled and exposed form. Disassembled items include a typewriter, a push lawn mower and a rotary phone. Each image has had every part meticulously re-arranged - by type, size and function - on a beige surface in an almost OCD-like manner, resulting in a portrait of an era now left behind.

I thought for my ideas, I could experiment with a similar style, by investigating quantity of meat that the average person consumes a year, which astounded me to be on average of 67lbs. Which is the equivalent us eating approximately 5 cows in a life time. I wanted to show this calculation through 5 modelled cows.
In one of Todd's newest projects, he disassembles various items such as a penax camera and a Suffolk lawnmower (among plenty of other things), rearranges the pieces into a neat presentation and then photographs them.
At the same time I came across Kleiner’s images, I also found the work of Marina Aurora. Her work is quite similar to Kleiner’s however Aurora’s was created a few years before hand. She uses the same technique of photographing from directly above using even lighting, however her images tell more of a story through the way there are actual meals laid out on the table, with floral table cloths, depicting the sort of people about to tuck into that meal.

When looking at The Guardians online colour supplement I came across the work of Austin Radcliffe who has created a series entitled 'Things organised neatly' in which he has taken photographs of objects which he has arranged very formally and neatly and which depict his daily life and activities. This idea of setting things out in order to achieve perfection in appearance has been linked to the obsessive compulsive disorder in which sufferers have to do certain things in a particular way to achieve personal satisfaction and piece of mind.
 

idea - shoot

When thinking of ideas for my shoot, I thought I could display something similar to this image. I thought this image reflected my idea and compared well towards my research. The image illustrates how an unbalanced diet can lead to lack of mobility, due to eating unhealthy foods.



artist annatation

When analysing this photo, I wanted to treat the subject like a classical still life painting, and focus on the objects. I chose to focus on fast food because it is so ubiquitous and not something that would normally be treated to a still life, plus I loved all of the hidden extras that fast food comes with (globalization, marketing, obesity, over farming, immigrants, science, genetics, capitalism, etc...)
When researching this image the photographer wanted to relate back o the program "Super Size Me," and accepted anything extra they threw his way (like sauces, and ketchup, and salt and pepper) and I got a ton.


Even though Michael Rousseau intention was (and still is) to show the horror of the food, and to display it exactly as it is served - no glamour or fancy product photography, he became more fascinated by the colour and textures in this "food", and quickly became more interested in painting exactly what he saw. It became an American Landscape. The colour of McDonald's french fries were golden and Burger King's were more translucent, chicken mcnuggets were golden green. burger buns were orange - but the cheese was even more orange - the wax paper was a visual treat of reflected blues, oranges, greens, purples and reds. The entire picture was an exercise in texture and colour relationships. The food/packaging was remarkably reflective and the colours were found everywhere.





In an age of Fast/Immediate/Now, Michael wanted to slow down and look at what we as a society are doing, what we target at children, and what passes for food?




colour printing workshop

Really enjoyed the colour printing induction on the 7th of October. The procedure was exciting and enjoyable but at the same time challenging as the task involved a great amount of attention to detail. Throughout the process I enjoyed and was intrigued learning about the subtractive system. The subtractive system allows us to work with the colours named Yellow Magenta and Cyan. the two systems are known as the combing of colours. When applying this procedure there is the combination of three basic colours. for instance if I was to add red and blue together in equal amounts I will get Magenta a purple colour. By varying the amounts of red and blue I would get all the colours that exist in in the spectrum between red and blue. The same with the combination of blue and green and green and red. I found this task hard at first as I had to apply several amount of test strips to achieve a well balanced coloured image. At first I test striped:
1                                                                
Y:80
M:50
B:0
0.5 seconds 
2
Y:80
M:50
B:0
1.7 seconds 
3
Y:80
M:60
B:0
17 seconds
4
Y:75
M:55
B:0
17 seconds
5
Y:75
M:57
B: 0
17 seconds
6
Y: 75
M:53
B:0
17 seconds
I hope to apply some more test strips throughout my project, as I can gain more confidenceand skills intitled for this area of work .
This picture shows the enlarger. When having our induction I learnt that this type of enlarger is a bit different than the black and white enlarger. On the colour enlarger there is a colour head above the negative carrier. This colour head has three filters in it, which were known as the subtractive system.

This shows the colour guide which was placed above the printing machine. I found this guide very helpful as I could guide my prints towards my final outcome.

This is my final print,  I was pleased with the outcome, as I felt I had achieved a new skill, learning information in all areas. Although the process took a long time, I think the colours are well balanced.

Perspective workshop

Perspective workshop was interesting. I preferred this workshop than the others, as I felt I had learnt valuable information form previous workshops etc: setting up studio equipment, setting up lighting equipment.
When taking my shots I took 2 photographs on 5x4 with the horeman, 1 colour & 1 black & white - Portra 160.
First we concentrated on using 2 objects, we had to photograph one behind the other twice, with 2 different lenses. At first everything was set to 0, but then we had to shift the perspective. we then experimented with all the different adjustments on the camera. First we played with the `belo`, this made the object look straight. then we used the `tilt`, this made the part of the image in sharp  focus. The shift allowed us to move the front of the camera left or right, the movement is similar to rise and fall but moves the image horizontally rather than vertically. The rise and fall were a very important feature as the rise helped change the portion of the image that was captured on the film.
I learnt from our induction talk, if we had any form of distortion, a wide angle lens would be useful to have, as this would get more of the subject in the photo.
Lens research
 
As I was unsure about different sizes of lens I did some research to learn mor einformation. The image below shows a relatively wide focal length of a 28mm lens. The following image shows 4 trees with an equal distance between them. At the wide setting it seemed that the distance increased dramatically towards the foreground. In other words: the tree to the left seems to be separated from the rest of the trees. Therefore the background seems to be far in the distance.

The next picture has a more natural view at using a 50mm lens. The perspective is much less extreme. Due to our real life experience, we can guess the distance between the trees is roughly the same, though the separation is still visible.

This image shows a 100mm lens. The trees are quite close together, showing a small distance between one another. Compared to the previous sample, you notice the enlarged background moves towards the main object. The scene now looks compressed.

Using a 200mm lens,  the effect increases even more. The group of trees seem to appear on the same distance plane. The background is blurred, due to the small depth-of-field but the image seems to look a few meters away. This is called a "flat" perspective.


perspective helpful information 
 

Depth of field workshop

5x4 Workshop was really fun, but found the task a challenge as I had never worked with a Horseman 5x4 large format camera. We also used black and white and  colour film. To start our induction we started off by observing some photographers.
I really enjoyed researching this image. The photo emphasizes a shallow depth of field and was shot with a 10x8 deardorff wooden plate camera. I found this hard to believe, as we were using a 5x4 large format camera, which I thought was big enough. The deardorff camera, is a large format, and produces polirad prints. When looking at the Photo you can see how the edge of the image is diffused and only the eyes are in focus.

Furthering our research we were introduced to the photographer Peter Fraser. The image we looked at was created using a  plaubel makina camera. This medium format camera was first released in 1931, and was the first model with the shutter speed ring placed around the lens. during the middle of the 1970's, the unique strut camera was succeeded by a Japanese New Makina 6x7, first was first  shown on an exhibition in 1977 and appeared in 1982 . As I hadn't heard of this camera, I researched into the model, and found the background history very interesting and helpful for future references.

Philip Lorca Dicorcia, the American photographer was another artist we observed . I enjoyed researching him, as I loved how he used frames to draw the attention towards the subject. His style involved informal snapshots and iconic quality staged compositions, making awareness of the psychology and emotion contained in real-life situations. He would capture everyday occurrences beyond the realm of banality, and his work is described as documentary photography mixed with the fictional world of cinema and advertising, which creates a powerful link between reality, fantasy and desire. I think his photographs give a sense of heightened drama and enjoy how he creates accidental poses, unintended movements and insignificant facial expressions. When focussing on the body unit, I will defiantly research this artist further, and experiment with a similar style.
Other photographers we explored where David Bate, Gregory Crewdson and Thomas Struth. When researching these photographers you realise noting looks distorted in their photographs.

Gregory Crewdson
 When looking at Gregory Crewdson`s pictures, I noticed a lot of his work is featured as disturbing, and captures surreal events. Some of his little stories were not even about the photographs, instead they were about the people, places and processes.
My favourite series of work he has produced is `beneath the roses` as I love the cinematic lighting. I also admire how he uses long shots, and how instead of focusing on the people themselves, he emphasizes the importance of the ambience around the people. His style is seen as dramatic and cinematic, and his photographs are shot using a large crew, and are elaborately staged and lighted.

Crewdson’s work is controversial in the photo community; his photos are each elaborately staged, the complexity and scale of which can rival small-budget films.

I see a lot of Edward Hopper in Crewdson’s work.  I think many, many photographers are influenced by Hopper simply for the fact that the man understood light, and light is the most influencing element in any photograph.  Crewdson’s images are constructed with meticulous attention to how light affects the scene: which objects it illuminates at what angle, how it can back-light fog or mist, how it reflects off of wet or shiny surfaces- not to mention which areas in the frame are not lit- as well as numerous other aspects.

David Bate is a London based visual artist and critical theorist, known particularly for his work on photography. He photographs domestic objects accidentally broken by him, Bate elevates these things from the humble still life to extravagant dramas of lost memories and enjoyment of the emotions involved in a broken object.

Thomas Struth is a German photographer whose wide-ranging work includes depictions of detailed cityscapes, Asian jungles and family portraits. He is one of Germany's most widely exhibited and collected fine art photographers.
 
Quote
"has a clear language, one that speaks openly not only about its subjects ... but also very much about the attitude of the photographer toward these things. In this regard, a photograph is always objective."
 
from researching all photographers, if you use a pale background the subject will be emphasized. I will keep this in mind when making some test shots.
 
Depth of field useful information
 

what we used in depth of field workshop

 Before we started the workshop, I learnt depending on the chosen aperture (f-stop), the focal length and the focus distance have a certain depth-of-field. The depth of filed defines a zone around the chosen focus point where objects appear to be sharp. Beyond the this zone objects appear to be blurred.
 Before we used the cameras we had to set up our lighting equipment. Today we used a studio flash and a soft box.  When using, I learnt studio flash is a much stronger light then using studio light. the shadows appeared darker creating lighter highlights on the subject.  From experimenting, I enjoyed learning about this light and was ambitions to try again.
 
Using the soft box helped create our final outcome as the equipment created even and diffused light. When setting up the equipment I noticed the sides and back of the box were displayed with a bright surface – this could either have been a fabric surface or aluminium foil. This allowed the equipment to act as an efficient reflector. The soft box could be used either with flash or continuous light, for instance today we used studio flash.
As we learnt form out first induction, that the camera's aperture controls the amount of light that reaches the film. we wanted to experiment with different types of aperture, to emphasize depth of field. One of the apertures we used was f2 wide aperture, as this created a shallow depth-of-field. We wanted to emphasize the sharp focused area as small, as this was useful when we wanted to isolate the subject of our picture, while capturing other elements as out of focus. We also experimented with a small aperture, of f16. This increased the depth-of-field which meant more elements in the picture, from foreground to background, where in sharp focus. By using this type of aperture the image created more depth drawing the viewer into the picture.
 
As we were using a horseman camera, we had ground class screen, which allowed us to see the picture as up side down. I found this aspect interesting and enjoyable, and was intrigued to learn more. After our black and white test shots, we then processed them to see if we had created depth of field. Unfortunately I was unable to process them, so need further practice in that area. After viewing our negatives, we then shot our colour dark slides.
 
To gain perfect focus we also used a loop tool. This helped emphasize the correct amount of depth, contrast and focus. Before taking our colour shoot we also used `quick disk`. This enabled us to determine the correct amount of exposure. The use of the QuickDisk involved no calculation, it was light weight, easy to replace and free for personal use. Not only could we emphasize the exposure but we also could measure the largest visible diameter. The set consisted of pieces of cardboard, the disk and the measuring tape. This tool was particular useful especially when photographing small objects on a large format camera.
useful information

more depth of field
less depth of field
 

object-obicity ideas

Before making my final decision for my object project, I experimented with ideas that I thought would correspond well towards my theme. The idea I had was to combine all junk food into one photoshot. This would illustrate the different foods associated with obesity. After processing and viewing the final image, I didn’t think the photo looked strong enough for a final piece. I therefore researched and thought of other ideas and began to experiment with my other thought.
 
From all research, I gained much knowledge of how obesity can cause a huge impact into human society and  wanted to show this throughout my final development of ideas.
For my final idea, I wanted to create a bigger than normal burger filled with a high calorie content. When observing this image I wanted the object to have the advert of the reversal effect. The food that we generally associate as being mouth watering, combined in one burger gives the opposite effect. 
For my final piece I used a 5x4 horseman camera. Before using this camera I knew the bigger the camera, more was  required for smaller aperture, as this gained more depth of field and hence more light.  I felt more comfortable using this style of camera as I had previous workshops to assist with my knowledge and ability of how to use the equipment. Before shooting I made sure all controls were set at zero, the camera was level and experimented with the `belo`, as this made the object look straight
When thinking about my depth of filed and focus I wanted to use a 240mm standard lens. This type of lens would help increase my focus and depth of field allowing the viewer to notice all detail of the subject. Unfortunately this lens was not available and therefore had to use a 210mm lens. This type was just as good.
Whilst keeping the lens to subject distance, I increased the focal length as this increased the magnification but decreased the angle of view.
For my lighting i wanted to use a  bron studio power pack. This type of equipment offers a power range from 10 J to 6100 J of flash energy, and found the pack easy to use and uniquely convenient. I also used studio flash as this was a much stronger light. the shadows appeared darker creating lighter highlights on the burger perfect when emphasising the texture of food. I also decided to attach a honeycomb. The equipment looked like a honeycomb mesh. The honeycomb technique created a the look of a spot rather than a flood. It was to obtain a hard lighting effect embracing distinct shadows.

IDEAS....
Final Print
When getting my object in perfect focus I used a loop. I felt this tool helped emphasize the correct amount of depth, contrast and focus. Once happy, with my focus I then closed the lens, cocked the shutter and loaded a sheet of film. Before taking my colour shoot I also used `quick disk`. This enabled me to determine the correct amount of exposure. The use of the QuickDisk involved no calculation, it was light weight, easy to replace and free for personal use. Not only could i emphasize the exposure but also could measure the largest visible diameter.
I did experiment with a small apertures, and decided to use an aperture of f32. This increased the depth-of-field which meant more elements in the picture, from foreground to background, where in sharp focus. By using this type of aperture, the image created more depth drawing the viewer into the picture, great when emphasizing the high calorie intake.
A shutter realise cable was also used which I attached to the lens. this was used to realise the shutter. The light metre helped a lot when capturing my final image, as this helped take my exposure reading which was f32. During my films I had to increase the power pack to allow more light onto the subject. The more light placed on the subject, the higher the light reading.
When using my light metre I set the iso to 160 and set my shutter to 1/500th of second. I also used a  plain white backdrop as this emphasized the subject in more detail.

This negative shows my final outcome of my shoot. At first I thought some of my negatives were a little out of focus, or needed more depth of field therefore reshot and took those thoughts into consideration. After experimenting and loads of test shots I was really pleased, and couldn’t wait to start the printing process.

Critical appraisal /object

Originally I wanted to document the effect of obesity and how it creates a massive impact towards our everyday life.

I have always been intrigued on how obesity can change peoples lives, and was influenced by outside media e.g. Newspapers, TV, radio etc…. and photographers such as Susan Findlay, Gary Bryan …… and the painter Michael Rousseau.
For the shoot I wanted to create a composition that was reminiscent of an advertising campaign.
Shooting my object was quite frustrating as I could not quite get the right amount of depth of filed. For lighting I placed the source to the side of the object, in order to create definition in the object as well as creating highlights and lowlights in the composition. I also used an off- set white as the backdrop as I wanted the colour and definition to come from the object and not be overpowered by a dark background.  I think I could improve this shoot, by adding more colour, thinking about re-organising my objects, and maybe researching into different surfaces that the object can be placed on e.g. taking pictures of café tables for inspiration. But overall I am pleased with the concept and the object I used, and thought the textures worked well together and whilst perhaps the colour and surface could have been better, I felt the highlight of this photo had to be the burger.

object / final print

After consultation, I felt I had room for improvement. However the photo to me portrayed everything that I wanted to capture.
This was one of my earlier projects, and since then I have learnt enormously the tasks required to take a photo shoot. Regarding one of the questions suggested about the cigarette butts, people could wonder why I have added this? Is the work now dealing with more general theme of over eating and lack of exercise? If so, the concept and visual language strategy could be further defined, perhaps adding physical weight and a sense of sloth to the image. But the reason why I included the cigarettes, was so I could highlight, everything contained in the burger was seen as unhealthy, and whilst not being politically correct I felt the shoot went well.
Adding  brighter colours was one of my other improvements, but in high sight maybe my investigation could of fulfied my portrait better. I know I looked into advertisement and throughout the advertisement industry, bright colours are used to capture the mouth watering image. However I wanted to achieve the complete opposite by not making the public eat the burger, I also felt by adding brighter colours to the background, the public would be drawn more to the colours instead of the main focus point `the burger`.